Transforming the main website for the nation's oldest cultural institution and the world's largest library will take some time.
Hundreds of thousands of web pages and an incalculable number of experiences are being reconsidered and redefined to bring visitors of LOC.gov a seamless, efficient and meaningful experience.
art direction, visual design
ux & ui design
The Transportation Security Administration (TSA) wanted to become better aligned with the public’s need for information to make travel safer and airport checkpoints less stressful. They believed (and we agreed) that their website TSA.gov was a good place to start meeting traveler's needs.
heuristic site assessment
Here's a brief story about how we transformed a series of proprietary process software – used solely by the Federal Reserve Bank of New York and the U.S. Treasury to receive and monitor securities bids made by Wall Street's largest investment banks — into one comprehensive auction application. Today, this is literally the tool the US Treasury uses to balance the economy—billions of dollars pass through this system every day.
visual design & style guide
user research: interviews, workshops
Sirius Satellite Radio was ready to launch when I led an in-house design department to manage all creative initiatives, online and offline, including national and retail campaigns and special events such as NASCAR.
Oh, and a new logo.
creative direction, art direction
The Tumi luggage account was the coveted brand in the agency at the time, and I was the Art Director partnered with creative genius, David Bender, to create beautiful brand experiences in advertising and in-store.