Reimagining the credit card - and going to pilot!
In the last 70 years, credit cards have hardly changed. Invented as a utilitarian device to access credit, little has been done to challenge the banality of the rectangle.
Inspired by Dan Makoski at Capital One, we have reimagined the very idea of a credit card—a seemingly insignificant utility—as a beautiful touch point that links you to your finances. Now it can become an expression of who you are, the choices you make, and elevate your purchasing experience.
To humanize a banking experience takes time, and can mean starting over and over again, in this case years. But I am proud to have taken this card all the way to Pilot in a Philly cafe, to SXSW, and to co-creating card designs with artists in Miami.
Go-to-pilot creative vision
UX Team lead
Digital & physical prototype tests
Acquisition experience, Web/Mobile
Artist engagement & contracting
Agency Hiring & Management
Transforming the main website for the nation's oldest cultural institution and the world's largest library will take some time.
Hundreds of thousands of web pages and an incalculable number of experiences are being reconsidered and redefined to bring visitors of LOC.gov a seamless, efficient and meaningful experience. To many of us, the profound guidance from Peter Morville made the task seem doable.
UX & UI design
Art direction, visual design
The Transportation Security Administration (TSA) wanted to become better aligned with the public’s need for information to make travel safer and airport checkpoints less stressful. They believed (and we agreed) that their website TSA.gov was a good place to start meeting traveler's needs.
Heuristic site assessment
Here's a brief story about how we transformed a series of proprietary process software – used solely by the Federal Reserve Bank of New York and the U.S. Treasury to receive and monitor securities bids made by Wall Street's largest investment banks — into one comprehensive auction application. Today, this is literally the tool the US Treasury uses to balance the economy—billions of dollars pass through this system every day.
visual design & style guide
user research: interviews, workshops
The Tumi luggage account was the coveted brand in the agency at the time, and I was the Art Director partnered with creative genius, David Bender, to create beautiful brand experiences in advertising and in-store.
Photo shoot direction
Sirius Satellite Radio was ready to launch when I led an in-house design department to manage all creative initiatives, online and offline, including national and retail campaigns and special events such as NASCAR.
Oh, and a new logo.
Point of Sale Marketing
Creative direction, art direction